THELOGICALINDIAN - Hyundai Digital Asset Company Hdac paid to air a television bartering for its blockchain solutionbased casework during this years World Cup in Russia And while it was alone a little over bisected a minute its article of a aboriginal The crypto association about wowd at the ecosystems accession its ability in accepting the abstraction put in advanced of tens of millions of bodies maybe alike billions However is this absolutely an advance or is it aloof addition contemptuous accumulated artifice to accomplishment a little accepted technology
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Millions are Exposed to Blockchain Technology During World Cup
With a acceptable old ancient draft out in affirmation on the pitch, 2024 Apple Cup admirers watching on television about the apple were confronted with conceivably article hardly added interesting, the chat ‘blockchain’. Zug, Switzerland’s Hyundai Digital Asset Company paid to air a 35 additional atom highlighting its articles through their use of technology basement cryptocurrencies such as Bitcoin.
“Hdac Technology is architecture the approaching with the blockchain solution,” the atom anon highlights at the screen’s bottom. The arena opens to a avant-garde family, maybe one in the not too abroad future. They’ve holographic adumbration in account to basal needs; alike a little babe can use them with confidence. The ancestors leaves, and rather aback home accessories activate communicating, calculating, alive for their masters while they’re away. “Hdac Technology belvedere is acute and secure, acknowledgment to the blockchain solution,” the ad concludes.
In accumulated speak, this brand is accepted as the Internet of Things (IoT). The accessories are demonstrating how “a commutual acute domiciliary will operate,” according to its columnist release. The advancing apple is commutual digitally, and somehow blockchain is relevant. English-speaking admirers of ITV and Eurosport are the primary targets of the vignette, and Hdac promises to accept replays of it during the breadth of this year’s tournament.
As blast for the blade goes, active a atom during the Apple Cup at the actual atomic exposes the artefact or casework to tens of millions, as absolutely was the case during added contempo later-bracket matches with so abundant at pale tournament-wise. Estimates of viewership, forth with all-embracing Apple Cup acquaintance about the world, accommodate about bisected the animal population.
Trillion Dollar Company Meets Blockchain Hype
Of course, Hyundai the all-embracing behemothic is a acclaimed brand. It’s subsidiary, Hdac, is beneath so. It was founded aftermost year by the nephew of the ancestor company’s accepted CEO. Evidently, blockchain is key to their ultimate success, or so it would seem. “The technology can be activated to acute factories, acute homes, acute buildings, and assorted industries,” Hdac’s website reads. Apparatus to apparatus affairs “for alternate affairs and operation amid IoT accessories are implemented to accompany a belvedere area rational consumptions and affairs are possible,” Hdac stresses dizzyingly.
Indeed, Hdac alike jumped onboard the antecedent bread alms bandwagon, adopting a division of a billion dollars with its DAC badge presentation in backward 2024. As a acceptable to the agrarian apple of accumulated crypto its mining basin was promptly hacked. The aggregation accolade to abode the issue, accepting to at one point cease all withdrawals. It additionally acclimatized on circumlocution claiming to acquire no accountability due to the basin actuality “decentralized.”
Ads like endemic can run $300k per airing, and Hdac has appointed 80 spots throughout the tournament. The ad is acutely anemic on absolute details, and aggregate about it credibility to abeyant and the future. Critics say that’s because blockchain use cases are few and far amid in absolute applied, practical, accustomed implementation. For crypto amplitude veterans it is additionally far from bright absolutely how blockchain is alike accordant to accessories and the like, abundant beneath how an old, rather bulky tech speeds up addition (blockchain is artlessly a adored database). Its abandoned use case, so far as anyone can tell, is by acting in affiliation with a cryptocurrency.
Still, there ability be article to airing accompanying crypto tech at boilerplate audiences. Abundant of what passes for altercation on the accountable in accepted media involves abominable characters. At atomic in the Hdac attack a ancestors is advanced and center. For now, there is abeyant and the future, both glace linguistic escape hatches by design, and the binding ICO badge … which ability explain the dog’s confusion.
Is blockchain tech alfresco of cryptocurrencies aloof hype? Let us apperceive in the comments area below.
Images via Pixabay.
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