THELOGICALINDIAN - If youre like best internet users you like casework that are offered for chargeless Companies like Google Facebook Twitter and others accommodate their barter with a array of account at no amount and users accept accepted it Over onefifth of the earths populationcan be counted amid the barter of these casework No admiration the companies are massively large
However, if the companies are giving all the casework abroad for free, how can they be authoritative such huge profits? The answer, of course, is that they are affairs their users to advertisers. As one acclaimed internet analyst commented,
“If you are not advantageous for the product, you are the product.”
In fact, advertisers pay aerial sums of money to admission the abstracts that users upload every day. Pictures, likes, and tweets accept all become big business for advertisers gluttonous user information. Google is expected to bright $73 billion in ad acquirement this year alone, and Facebook should appear a distant additional at $36 billion.
Data is valuable, and that abstracts is yours. But back you footfall into the chargeless service, you accord up your rights to your own data. Privacy is removed, and money is made.
Attempts at Privacy
There are companies that accept approved to apparatus aloofness restrictions on data. Many accept approved to actualize new networks that do not monetize user content, and instead assure privacy. Companies like Couple, the app for couples, Yammer for appointment chats, or FamilyWall for in-family communication, accept all approved to actualize clandestine amusing networks, but accept bootless to accomplish boilerplate adoption.
However, one aggregation — Datum is gluttonous to access aloofness while at the aforementioned time, acceptance users to break on their boilerplate feeds. Users can abundance the abstracts from their amusing media, wearable devices, and IoT accessories on the site, and the abstracts is adequate by encryption on blockchain technology.
The affairs allows users to accomplish choices about what they appetite to do with their data, and whom they appetite to acquiesce admission to it, all aural the borders of a simple convenient app. And the use of blockchain technology protects the abstracts from companies who would like admission to it for announcement purposes.
Taking Back Your Data
More than artlessly privacy, however, users accept the appropriate to absolution their abstracts to advertisers aural the network, and are compensated for accomplishing so with DATG tokens (think agenda currency). Those tokens can again be acclimated aural the Datum network, or be exchanged for absolute bill on an alfresco exchange.
In this way, the amount of abstracts can be democratized for the creators of the abstracts themselves, who appear to be the applicable owners. If users accept to accumulate their abstracts private, it charcoal so and if they accept to advertise their abstracts to in-network advertisers, they can do that as well. The best is accustomed aback to the user.
Additionally, companies can use the account to arrange IoT accessories and aggregate and advance the abstracts in a absolutely defended environment. Rather than adverse the accident of acknowledgment or hacking through these devices, all abstracts is calm and kept for assay aural the arrangement itself, and all on a defended blockchain.
The aggregation is set to alpha its Initial Badge Offering (think agenda crowdfunding) from September 12 through October 12, 2017, and will action the DATG tokens for sale. Buyers of the badge angle to accumulation from the arrangement itself as able-bodied as from alone data.
The abstracts industry is due for a annealed shake-up
Companies like Datum aim to accommodate the business archetypal of data, so that not alone the big businesses like Google, Facebook and Twitter accretion from user content. Rather, by accouterment a absolute agency for users and businesses to advertise and access data, users and businesses akin can ‘cut out the average man’ and accumulation from abstracts personally. Not alone is abstracts private, but it’s valuable, and Datum creates a belvedere that provides both for users.
