THELOGICALINDIAN - Verasitys Proof of View PoV technology ensures that agreeable and advertisements beheld via agreeable players with a PoV affiliation are served to absolute viewers
Verasity is admiring to advertise that its Proof of View technology has anesthetized its assay by the People’s Republic of China National Intellectual Property Administration — acceptable the aboriginal ad tech bore based on blockchain technology apparent approval in China.
Verasity.io is a Protocol and Product Layer Blockchain Platform for Esports and Digital Content
Verasity’s Proof of View (PoV)™ technology ensures that agreeable and advertisements beheld via agreeable players with a PoV affiliation are served to absolute admirers — absolute on-chain and recorded immutably through Verasity’s purpose-built broadcast balance technology. Proof of View empowers advertisers to lower their ad absorb absent to bots and affected viewers, and enables publishers to get paid faster for served ads through cellophane viewership metrics.
Already accepted a apparent in the USA — the better ad absorb bazaar in the apple at over US$240 billion per annum — Proof of View technology is now assertive to boss the ad tech bazaar in both the Western Hemisphere and East Asia through its proprietary cachet and absolute development by Verasity.
As the second-largest apple abridgement afterwards the USA, China spends some ~US$120 billion on announcement anniversary year, with over 65% of these ads served online. The rapidly accretion Chinese ad market, powered by a steeply ascent GDP per capita for Chinese consumers, is set to bang in advancing years.
According to Japanese all-embracing announcement close Dentsu, Chinese ad absorb is predicted to abound about 7% in 2022 alone, yet some experts adumbrate that up to a third of Chinese advertisers’ ad cartage is affected or invalid — costing the growing industry billions per year. Now, through its awaiting apparent approval for Proof of View in China, Verasity is abnormally positioned to advance addition and bear cutting-edge ad artifice blockage to Chinese advertisers who accept lacked admission to cellophane anti-fraud measures to date.
The apparent application, which will now be appear in China, is advantaged “System and Method for Proof of View via Blockchain”. It anesthetized its appraisal on the 5th of Jan. 2022 the aftereffect of which can be beheld actuality in Chinese or English.
RJ Mark, Founder at Verasity, says:
“Protecting our proprietary technology by advancing apparent and IP is an abundantly important footfall appear establishing Verasity as a apple baton in blockchain-based ad tech. This is abnormally the case with China which is now demography apparent aegis actively and represents the additional better economy. Verasity’s Proof of View technology will actualize a archetype about-face in the way advertisers serve ads, and added importantly, in the way publishers and agreeable creators get paid. To ensure this disruption cascades worldwide, we will abide gluttonous patents for our technology from governments beyond the globe.”
Patent applications accept been filed common to assure this aboriginal patent.
Verasity.io is a agreement and artefact band blockchain belvedere for esports and agenda content. The activity is committed to carrying a bigger user acquaintance for all stakeholders aural the agenda agreeable space. By alms transparency, aegis and assurance with our patented Proof of View technology, we are alive to annihilate online ad artifice and NFT fraud—ultimately alteration how agenda announcement is done today. Aural esports, Verasity promises to boss the industry with VeraEsports, application above blockchain technology and the best gamified viewership experience.
