THELOGICALINDIAN - It was beneath than a ages ago that the Ultimate Fighting Championships UFC ancestor aggregation Endeavor went accessible on the New York Stock Exchange This anniversary there is added big account for the worlds better MMA aggregation as they accept appear their absorbed to excellent their own UFC fan badge in June
UFC Partners With Chiliz
In absolution the $UFC token, the alliance partnered with action and ball blockchain specialists, Chiliz. Chiliz leverages partnered belvedere Socios to acquiesce admirers to buy branded fan tokens from above sports teams. To date, Chiliz has partnered primarily with major European soccer clubs, including FC Barcelona, Juventus, and Paris Saint-Germain, amid others. The close has additionally declared that Formula One and esports teams accept bidding absorption in alive with them. The aggregation currently utilizes an on belvedere currency, $CHZ.
The UFC will barrage their badge with Chiliz on the Socios platform, and will action a accumulation of twenty actor tokens. The NHL’s New Jersey Devils additionally abutting the Socios belvedere as the aboriginal North American sports aggregation to do so.
Related Reading | Grayscale Partners With New York Giants
Engagement With Fan Tokens
SVP of UFC Global Consumer Products Tracey Bleczinski declared with the columnist absolution that the UFC is “continually attractive for means to access assurance with our fans”. Bleczinski cited fan tokens as a different way to affix with admirers “through a compelling, accurate artefact that brings them afterpiece to UFC and gives them influence, while additionally advantageous their affection for the sport”.
This isn’t the aboriginal fan badge for a above alliance of course, and it’s not the alone way teams and leagues are leveraging blockchain technology to appoint with admirers either. Other blockchain-driven assurance is on the rise, from teams partnering with above cryptocurrency exchanges to leagues basic their own NFT collections.
Next Gen Fan Engagement
The UFC looks to use the fan badge to appoint with admirers by alms absolute content, rights, and VIP rewards. The league announcement additionally included added abeyant features, such as babble forums, AR-enabled features, and competitions. The UFC will be the additional MMA alliance to appoint with fan tokens; the Professional Fighters Alliance (PFL) appear their own aftermost month. The PFL badge enables admirers to vote on the abutting banderole fighters, and accept active memorabilia and meet-and-greets with fighters.
The UFC is attractive to clearly absolution the bread on Socios in June, and comes on the heels of a affiliation appear beforehand this year with crypto action aggregation Stake.com. The Stake.com affiliation currently lives beyond Asia and Latin America.
Related Reading | Golden State Warriors Become First Major League Team To Release NFTs
