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Merculet ICO Overview
The Merculet ICO and MVP Token action a new agreement apartment that leverages blockchain to abduction and monetize customer attention. The artefact Merculet offers is advised accurately to abode the adversity faced by enterprises at all levels to access new users. Through the conception of an interface that provides incentives for users to appoint with new content, Merculet aim to abode the difficult action of accepting new barter and agitate the accepted b2c accord paradigm.
Merculet ICO Value Proposition
Merculet is predicated on the abstraction that abbreviating customer absorption leads to a accident for both businesses and consumers alike. The aggregation are architecture their agreement to evaluate, incentivize and ultimately abduction customer absorption for the account of businesses who advance the product.
The amount apparatus of the activity include:
The Merculet Amount Protocol (ERC-20) badge is the basal agency of amount barter for consumers and businesses. Consumers can accept rewards in either the basal MVP or UAT tokens (denominated in MVP) based on the amount of their attention. Businesses are additionally adored with MVP for utilizing agreeable from the Open Agreeable Platform and acceptance their own announcement arrangement to abutment the burning of MVP. Users of Merculet are able to pale MVP for acceptability as well.
Merculet ICO Team
Ivan Jiang (Founder and CEO) – Ivan has 12 years of acquaintance in software engineering and administration in tech companies. His antecedent roles accommodate VP of Engineering at Ad Master Agenda Marketing and as a Software Engineer with both SAP Success Factors and HP. He ahead founded Magic Window, an able agenda advertisement distributor, afore affective on with a cardinal of aggregation associates to Merculet.
Shen Jun Zhang (CTO) – Shen Jun has 12 years of acquaintance with software engineering and has additionally appear over from Magic Window, area he served as Co-Founder and CTO. Previously, he served as Associate Principal Engineer with EMC and as Engineering Director with Ad Master Agenda Marketing.
Jerry Gao (CPO) – Jerry has 15 years of acquaintance with UI/UX development. He best afresh served as CPO at Magic Window afore abutting Merculet. He additionally formed alongside Shen Jun and Ivan at Ad Master and Magic Window as a frontend developer afore abutting Merculet.
Advisors to the activity accommodate Roger Lim of Neo Global Capital, Shen Bo of BitShares and Fenbushi Capital, Shou Cheng Zhang of Danhua Capital, Yue Feng Qiu of Roots Capital, Iris Yin of Super Hash Capital, and Bin Sen Tang of ELEX.
For added advice on the 10 affiliate aggregation and account of admiral amuse appointment the Merculet homepage.
Merculet ICO Strengths and Opportunities
Merculet accept advised their agreement apartment to address to both consumers and action users alike. Consumers will be able to acquire rewards through active the agreement and interacting with the agreeable provided by action users of the platform.
From the action angle, the Merculet apartment includes all the protocols and templates that accredit companies to bound onboard token-based operations. Merculet focus on the abstraction of “unattended operation” as a acute architectonics principle, which allows the apartment to administer the deployment of the circuitous architectonics with basal accomplishment from action perspective. Ideally, companies with little blockchain ability will be added absorbed to arrange the agreement through this design.
Merculet ICO Weaknesses and Threats
Merculet accept provided an article on Medium that introduces the action UI via several videos and screenshots. They accept additionally provided a articulation to their GitHub, which at present is about empty. While the action of onboarding for enterprises seems almost aboveboard to those who are accustomed with blockchain, added questions abide apropos customer acceptance and conversely, action absorption in the product.
Participation on Merculet will await on a cardinal of factors, such as which companies accept to accept the agreement and the akin of absorption from consumers to appoint with these companies via the platform. So far, Merculet accept partnered with Chinese bold app aggregation ELEX and Solo Ads, an ad advocacy provider for adaptable phones.
But for this blazon of artefact to ability accumulation adoption, Merculet will accept to onboard a aggregation of all-embracing enterprises that can allure a cogent userbase. Without all-embracing enterprises to action content, there will be no customer allurement to participate on the platform. Without a cogent customer abject utilizing the platform, the assignment of onboarding enterprises becomes all the added difficult. The Merculet ICO aggregation accept yet to busy on how they will abode this issue.
In addition, there is at present no artefact affirmation of what the customer acquaintance will attending like and how alternation with agreeable will occur. These questions are axiological to ascertaining the abeyant of the activity and approach ample over the approaching of the Merculet ICO.
The Verdict on Merculet ICO
While the affair of capturing customer absorption is an more pertinent affair for enterprises, we are not abiding a decentralized belvedere based on tokenized incentivization represents the solution.
At this date in the development and acceptance of blockchain technology, the Merculet ICO is treading into awful abstract territory. Without a artefact audience to get an abstraction of what the end user acquaintance will feel like and little advice on acceptance strategies, we are not assured abundant to abode a bet on this project.
What Would Change our Minds?
Learn added about the Merculet ICO from our Telegram Community by clicking here.
MERCULET ICO REVIEW SCORES
SUMMARY
The Merculet ICO (MVP Token) wants to monetize the abstraction of chump attention, which is article announcement agencies accept been appetite to do for decades. Their atypical access has admiring some big name admiral and a brace of chump commitments. But this awfully alternate bazaar agency massive ascent on the chump ancillary in adjustment for enterprises to authenticate interest… and they will do so back the enterprises are application the platform. Few companies appear from these markets unscathed, and we don’t yet see a bright plan to abode it.
Founding Team……………………….8.1
Product…………………………………..4.8
Token Utility…………………………..8.3
Market…………………………………..5.7
Competition…………………………..5.0
Timing……………………………………7.2
Progress To Date……………………5.3
Community Support & Hype…..7.4
Price & Token Distribution……..6.1
Communication……………………..8.6
FINAL SCORE……………………….6.8
UPSIDES
DOWNSIDES
Token Symbol: MVP
Website: https://merculet.io/
White Paper: Click here
Crowdsale Hard Cap: 37,000 ETH = $24 actor (1 ETH = $650)
Total Supply: 10,000,000,000 (pre-minded)
Token Distribution: 30% to badge sale, 35% to foundation, 20% to aggregation and advisors, 15% to marketing
Price per Token: 1 ETH = 70,000 MVP
Fully-diluted Market Cap (at crowdsale price): $80 actor (1 ETH = $650)
Accepted Payments: ETH
Countries Excluded: China, USA
Bonus Structure: N/A
Presale Terms: N/A
Whitelist: https://tokeneed.com/
Important Dates: May 4th, 8:00AM CST
Expected Badge Release: 6 weeks afterwards badge addition completes
Additional Information: https://t.me/Merculet
ICO Review Disclaimer
The aggregation at Crypto Briefing analyzes an antecedent bread alms (ICO) adjoin ten criteria, as apparent above. These belief are not, however, abounding analogously – our proprietary appraisement arrangement attributes altered degrees of accent to anniversary of the criteria, based on our acquaintance of how anon they can advance to the success of the ICO in question, and its investors.
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Decentral Media LLC, the administrator of Crypto Briefing, is not an advance adviser and does not action or accommodate advance admonition or added banking advice. Accordingly, annihilation on this website constitutes, or should be relied on as, advance admonition or banking admonition of any kind. Specifically, none of the advice on this website constitutes, or should be relied on as, a suggestion, offer, or added address to appoint in, or burden from agreeable in, any purchase, sale, or any added any investment-related action with account to any ICO or added transaction.
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Cryptocurrencies and blockchain are arising technologies that backpack inherent risks of aerial volatility, and ICOs can be awful abstract and action few – if any – guarantees. You should never accomplish an advance accommodation on an ICO or added advance based alone on the admonition on this website, and you should never adapt or contrarily await on any of the admonition on this website as advance advice. We acerb acclaim that you argue a accountant advance adviser or added able banking able of your allotment if you are gluttonous advance admonition on an ICO or added investment.
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Founding Team
This class accounts for the leaders, developers, and advisors.
Poor quality, weak, or amateur administration can doom a activity from the outset. Advisors who serve alone to pad their own resumes and who accept aside roles can be concerning. But abundant leadership, with accordant industry acquaintance and contacts, can accomplish the aberration amid a acknowledged and assisting ICO, and a flub.
If you don’t accept a aggregation accommodating and able to body the thing, it won’t amount who is at the helm. Good aptitude is adamantine to find. Developer profiles should be scrutinized to ensure that they accept a accurate history of alive in a acreage area they should be able to succeed.
Product
What is the technology abaft this ICO, what artefact are they creating, and is it new, innovative, altered – and needed?
The IOTA activity is a amazing archetype of engineers run amok. The technology declared or in use charge be maintainable, achievable, and realistic, contrarily the accident of it never advancing into actuality is abundantly high.
Token Utility
Tokens which accept no absolute use case are apparently the affliction off, although belief can still accomplish them accept some anatomy of value.
The best tokens we analysis are the ones that accept a affected use case – you charge accept this badge to comedy in some bold that you will apparently admiration to comedy in. The actual best account tokens are the ones which put the badge holder in the position of bartering tokens to businesses who would be able to finer accomplish use of the platforms in question.
Market
There doesn’t accept to be a bazaar in adjustment for an ICO to account able-bodied in this class – but if it intends to actualize one, the altercation has to be acutely compelling.
If there is an absolute market, questions actuality absorb whether it is accomplished for disruption, whether the technology enables article better, cheaper, or faster (for example) than absolute solutions, and whether the bazaar is historically acquiescent to new ideas.
Competition
Most account accept several implementations. If there are others in the aforementioned field, the analyst needs to ensure that the others don’t accept accessible advantages over the aggregation in question.
Moreover, this is the abode area the analyst should analyze any abeyant weaknesses in the company’s position affective forward. For instance, a axiological weakness in the STORJ arrangement is that the badge is not appropriate for purchasing storage.
Timing
With abounding ICO ideas, the timing may be too backward or too early. It’s important for the analyst to accede how abundant appeal there is for the artefact in question. While the IPO bang adjourned a lot of abundant account that eventually did appear to fruition, a acceptable analyst would admit back an abstraction is too early, too late, or aloof right.
Progress To Date
Some of the atomic acute ICO propositions are those that affirmation their founders will accomplish some abroad goal, ancient in the future, aloof so continued as they accept your banknote with which to do it.
More absorbing (usually) is the ICO that seeks to added some advance forth the aisle to success, and which has a clearly-identified roadmap with accessible and reasonable milestones forth the way. Founders who are already partially-invested in their articles are about added invested in their futures.
Community Support & Hype
Having a able association is one of the axiological architecture blocks of any able blockchain project. It is important that the activity demonstrates aboriginal on that it is able to accomplish and body a able and empowered abutment base.
The ICO exchange is acceptable added awash and added competitive. While in the accomplished it was abundant to alone advertise an offering, today’s acknowledged ICO’s assignment adamantine to body acquaintance and action about their offering.
Price & Token Distribution
One of the better factors belief any assay is price. The lower the amount the added there is to gain. But too low of a amount may aftereffect in an beneath capitalized project. It is accordingly important to appraise amount about to the alone project, its ability and the bazaar it is activity after.
The absolute accumulation of tokens should additionally be justified by the needs of the project. Issuing a billion tokens for no acumen will do cipher any good.
Communication
Communication is key. The success of a activity is acerb angry to the activity leaders’ adeptness to acquaint their goals and achievements.
Things don’t consistently go as planned but acclamation issues and befitting the association and investors in the bend can accomplish or breach a project.
