THELOGICALINDIAN - Founded by above Google advisers Atlas agreement aloof aloft millions to agitate online announcement and business by developing a abstruse infrastructurebased on the broadcast balance technology
Atlas Protocol (ATP), a blockchain-startup founded by ex-Google employees, which is alive appear alteration the dynamics of the online business industry, has accustomed multi-million-dollar allotment in a berry annular led by SoftBank China Venture Capital (SBCVC). Other Asian business giants who abutting this allotment annular include BV (Baidu Ventures), Danhua Capital (DHVC), and Fenbushi Digital.
The official columnist release addendum that the activity is backed by a able-bodied abstruse infrastructure, which sets a new antecedence in business by developing a blockchain-based alternate advertisement ecosystem.
The blockchain startup ATP is incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA). It additionally defines the standards of alternate business and announcement amid the participants of the ecosystems involving advertisers, publishers, and users.
Unlike the absolute online business companies which don’t accommodate its users any ascendancy over their calm data, Atlas Protocol promises of acceptance users to adjudge with whom they appetite to allotment their abstracts and added information.
With this modus operandi, Atlas wants to position itself abnormally from the accepted players, as a cellophane business platform and exhausted the giants like Google, Facebook, and others in their own game. The startup aims to account this disruption by active abundant of the web cartage to collaborate with the accessible blockchain networks directly.
Duran Liu and Cheng Li, the above Google staffers and co-founders of Atlas Protocol, backpack advanced their antecedent acquaintance in the online business industry and apperceive the rules of the bold appealing well.
The two aim to breach the barriers of user-data-control application the blockchain technology. Last ages in a Medium post, the startup additionally talked about how the use of blockchain technology would advice them accede with Europe’s new General Data Protection Regulation (GDPR). The startup noted:
The Atlas Protocol alive archetypal allows marketers to incentivize users through tokens for administration their transaction abstracts and added information. The belvedere appropriately aims to advance the amount barter amid all the participants — marketers, publishers, and users – of the online ecosystem.
“Blockchain is a amount network, Nebulas Rank provides a way to admeasurement the amount of multidimensional abstracts in the blockchain,” Liu explained. “The amount algorithm of Atlas Protocol is based on the broadcast Nebulas Rank. It will actualize a accurate new business approach and ascertain a new tokenized business frontier.”
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