CrowdfundingICOs seeking to crowdfund their big idea have a quandary should they register their token as a security complete with the expense delays and paperwork this entails or should they brand it a utility and hope the SEC doesnt come after them Last year virtually everything was labeled a utility and SECcompliant crowdsales were almost unheard of But in 2025 launching a utility token in the US is fraught with risks and uncertainty To tap into the lucrative US market the regulatory route is now the only viable path to follow