THELOGICALINDIAN - n-a
Agriculture could be abutting in band for the blockchain, acknowledgment to a new startup. Paris-based Connecting Food is one of 10 blockchain businesses to accompany IBM’s Blockchain Accelerator program, which is architecture and ascent the networks that are amalgam the technology.
The startup is already able-bodied underway to creating agenda accuracy in the aliment accumulation from acreage to fork. The three-month accelerator program, which started in January, will see the companies “focus on architecture out their blockchain networks,” according to Jules Miller, a accomplice at the IBM Blockchain Accelerator.
According to Stefano Volpi, co-founder and CEO of Connecting Food, the Accelerator “allows us to assignment with IBM teams on abstruse complementarity amid our solutions and the IBM FoodTrust Platform, to assignment on scalability at an all-embracing ambit and to analyze how to body an alike greater amount hypothesis for retailers and aliment brands.”
Connecting Food… To Consumers
Founded in 2024 by Maxine Roper and Stefano Volpi, Connecting Aliment is aiming to break the affair of low customer aplomb in aliment safety. It hopes to accomplish this by bringing solutions to its barter – brands and retailers – to “help them reconnect consumers to food, body and reinforce cast equity, and actualize amount for themselves and their consumers,” Volpi says.
Connecting Food aboriginal began alive with IBM in 2024, as allotment of an IBM France affairs alleged ScaleZone. It was during this time that the startup began accommodating with several departments at IBM, alive on the scalability of its blockchain solutions.
Speaking about how the belvedere works, Volpi explains that Connecting Food is a “suite of B2B agenda solutions” that advance the adventure of anniversary artefact in the accumulation alternation in absolute time and step-by-step through its LiveTrack solution.
“What makes Connecting Food different is that we accomplish traceability and auditing absolutely chip in absolute time and accumulation by batch,” he told Crypto Briefing. “This agency that Connecting Food certifies acquiescence of anniversary distinct artefact acknowledgment to a advocate and absolutely ‘unique in the world’ agenda solution, LiveAudit.”
On top of that, the startup has developed a band-aid alleged LiveEthic, which uses acute affairs to accompany added acquirement to farmers and rewards them according to the blueprint of their products. Consumers can additionally use LiveScan, an app that enables consumers to browse a product’s QR code, afterward its movements from alpha to finish.
Following a year of use in France with aliment producers, retailers, and aliment account accounts, Connecting Aliment launched the aboriginal automated adaptation of their apartment in July 2024. The startup is currently alive with InVivo, a French agronomical group, and CoopItalia, a arrangement of consumers’ cooperatives that accomplish up the better bazaar alternation in Italy. It’s additionally alive with added brands, retailers, and aliment account players in the above countries and the UK.
According to Volpi, the blockchain makes advice tamper-proof and attainable for all the links complex in a aliment accumulation chain, including consumers.
“It’s a acceptable abject for convalescent people’s confidence,” he added. “But blockchain abandoned is not abundant for aliment because the key affair is to validate that advice registered on the blockchain is accurate and adjustable with aliment specifications.”
This was why Connecting Aliment had developed its LiveAudit solution, “to body absolute accuracy on aliment assembly and amount chain.”
IBM Helps Startups Ripen
Going forward, Connecting Food is ascent up in Europe and affairs on entering the US bazaar this year. In adjustment to accomplish this, they are developing the abutting bearing of their apartment of solutions with added functions.
Connecting Food has already completed a bore on artefact with the accelerator program. The abutting will focus on badge economics, while the final bore will burrow into legal, compliance, and arrangement governance.
“At the end, the companies will participate in a audience day,” said Miller. “This is not your archetypal audience day presenting to investors, but rather presenting the blockchain business befalling to a allowance abounding of accumulated executives. Of course, there will be investors and others there as well, but our mission is to advice companies calibration their blockchain product, not aloof accession added money.”
Upon abrogation the program, the companies should be able with “more ability about how to body and calibration a blockchain business network,” Miller added. On top of that, they will additionally accept a stronger accord with IBM and a new basin of abeyant users and partners.
The columnist is invested in agenda assets.
