THELOGICALINDIAN - AdEx Network a decentralized announcement belvedere congenital to accouterment some of the above inefficiencies in the announcement bazaar such as a abridgement of accuracy and cartage artifice has now been out of beta for an absolute year
In this time, bags of audience accept leveraged its technology to barrage hundreds of campaigns, anniversary of which provided a seamless announcement acquaintance for end-users while convalescent ad absorb and acquirement for advertisers and publishers.
Here, we booty a attending at what AdEx has been up to in the aftermost year and appraise why it has developed essentially in this period.
In February 2023, AdEx Network exited its clandestine beta and opened its decentralized announcement exchange to the world, acceptance both advertisers and publishers to affix and accord with one addition securely.
As a belvedere that allows advertisers to badly advance the acknowledgment on their ad absorb by acid out announcement artifice and convalescent transparency, AdEx has apparent absurd uptake amid advertisers who appetite to ensure their announcement account is deployed efficiently. On the cast side, publishers are more axis to AdEx to monetize their cartage after accident a massive block to intermediaries or alienated with ample abandonment thresholds that finer annihilate the abate players.
At the time of the clandestine beta, AdEx had aloof 159 clandestine beta users. Now, the belvedere has a whopping 6,200 users accumulated (including both publishers and advertisers), apery year-on-year advance of 3,800%. It additionally launched a amazing 887 announcement campaigns aftermost year abandoned and is on clue to accident this cardinal in 2023.
The affidavit abaft this advance are obvious. By leveraging blockchain technology while accouterment an acutely simple exchange for advertisers and publishers, AdEx is able to massively advance the ability and capability of online announcement — acceptance advertisers to get the best blast for their blade by eliminating ad artifice while giving publishers a way to calmly monetize their cartage in a way that was ahead not possible.
As a belvedere congenital to advice advertisers defended affection cartage and publishers bigger monetize their announcement potential, AdEx has alien a cardinal of important upgrades in the aftermost year which advice achieve absolutely this.
Back in March 2020, AdEx overhauled its policies to bigger ensure advertisers alone pay for high-quality traffic. This included administration a analysis action for publishers as able-bodied as several changes to its AdView behavior — including alone counting ad impressions if at atomic 5 abnormal are spent on the folio the advert is served on.
AdEx additionally alien a major upgrade in July 2020, which badly bigger the user experience, attack results, and adaptability for both advertisers by acceptance them to baddest from an arrangement of avant-garde attack parameters, including the advantage to accommodate or exclude incentivized traffic, absolute boilerplate circadian spending, and set CPM ranges. On the administrator side, they can now accept to affectation developed adverts (if available) and account from automated analysis based on their agreeable — allowance to abate bureaucracy efforts and aspersing errors that could abate the cardinal of campaigns they participate in.
On top of this, afterward massive user demand, AdEx broadcast the ambit of allotment options available, acceptance publishers to pay in a array of added cryptocurrencies (inc. BTC, ETH, and XRP) and authorization currencies (inc. USD, EUR, and GBP) — aperture the belvedere to an added ambit of advertisers and publishers.
Taken together, these changes accept fabricated AdEx a added able and across-the-board exchange for announcement campaigns, and accept contributed to its cogent advance in the aftermost year.
The AdEx Token
As a blockchain-powered announcement solution, AdEx uses a arrangement of validators to ensure that cartage is both 18-carat and the abstracts appear are accurate. To advice participate in the validation process, users charge pale the built-in account badge of the belvedere — accepted as AdEx (ADX).
By accommodating in the validation process, users allotment a atom of the fee that is allocated to validators — this is agnate to 7% of the attack budget. At the moment, new stakers can apprehend to acquire about 120% APR on their balance, admitting some of the ancient stakers are still adequate over 200% APR.
The advance of AdEx accumulated with these absorbing staking abstracts has additionally had a knock-on aftereffect for the amount of the AdEx (ADX) token, which approved analogously absorbing achievement in the aftermost year — aggressive by added than 600% in this time while seeing its trading aggregate abound in tow.
This makes it one of the best assuming micro-cap cryptocurrencies in the aftermost year, demonstrating the able uptake of AdEx announcement band-aid and its awful attainable staking solution.
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