THELOGICALINDIAN - Snoop Doggs bright adventure in NFTs and the Metaverse should animate endless added artists to agreement with the technology
In the amplitude of a few months, Snoop Dogg has become a Metaverse mainstay. We explain what it could beggarly for added artists.
How Snoop Dogg Embraced the Metaverse
Snoop Dogg has been causing absolutely a activity beyond the music industry over the aftermost few weeks, and not alone for his Super Bowl Halftime achievement alongside Dr. Dre and a host of added GOATs.
The bigger account that acceptable has music moguls about the apple abrading their active at the minute is Snoop’s B.O.D.R. (Back On Death Row) release. On Feb. 11, he alone his new LP via Gala Games, alms 25,000 NFT “stash boxes” that accustomed admirers to own one of the record’s 17 tracks. They were priced at $5,000; he’s already fabricated over $50 actor and will rake in addition $75 actor if it sells out.
Tied in with the anthology release, Snoop additionally bought Death Row, the allegorical hip-hop characterization that kickstarted his career in the aboriginal 90s, and again appear that he wants to about-face it into the aboriginal above NFT label. “Just like back we bankrupt the industry back we were the aboriginal absolute to be major, I appetite to be the aboriginal above in the Metaverse,” he said in a Clubhouse call.
Of course, while these are appealing above developments, it’s not as if any of this accomplished Web3 affair is new to tha Doggfather. He’s alone a agglomeration of NFTs over the aftermost year, conceivably best conspicuously this collab with Coldie that awash for $750,000 about the Ethereum top in November 2021. Just this week, he alone a accumulating of Snoop-style “Doggie” avatars in The Sandbox, a accepted Metaverse apple that’s become the gold abundance of basic absolute acreage in contempo months (Snoop and others own Sandbox plots; addition spent $450,000 on a adjoining one). After architecture a acceptability for his backing of dejected dent NFTs, he additionally claimed to be the bearding agenda art beneficiary Cozomo de’ Medici, admitting the rumor was bound debunked.
While Snoop is now absolutely a Metaverse mainstay, it’s important to agenda that he didn’t alpha off this way. At first, he biconcave his toes in by bottomward a few NFTs. Then he saw the ability of the technology, started accession his own, and now appears to be all in. This affectionate of adventure is appealing archetypal for best bodies in crypto, so I’m assertive we’ll see added Snoop Doggs from the music and ball apple bifold bottomward on the Metaverse over the abutting few years—especially already they apprehend about the success of his latest anthology drop. Only this anniversary we saw Warner Music tie up with Splinterlands, and Universal Music afresh launched a Bored Ape supergroup. Expect abundant added of the aforementioned in 2022 and beyond.
In 2021, we saw endless artists agreement with minting their own collections on Ethereum. Yes, some of them were actual banknote grabs, but a few will bolt the bug and stick around. In fact, alone a brace of weeks ago we saw Justin Bieber pumping his Bored Ape and Inbetweeners NFT accoutrements to his 220 actor Instagram followers. Paris Hilton has additionally become one of the space’s advocates afterwards acceptable more complex in NFTs over the aftermost year; aftermost month, she and Jimmy Fallon shilled their Bored Apes on The Tonight Show (and apparently contributed to the attic amount billow that followed).
The takeaway actuality is to band in, because alike back Ethereum adventures a downtrend, boilerplate Metaverse acceptance isn’t slowing down. While affluence of celebrity-endorsed NFTs accept bombed, bodies like Snoop Dogg are bringing added eyes to the space, and that’s absolutely a acceptable thing.
Disclosure: At the time of writing, the columnist of this affection endemic ETH and several added cryptocurrencies.
