THELOGICALINDIAN - Viber wants to barrage its own cryptocurrency in Russia for its new casework belvedere in an accomplishment to exhausted its better battling WhatsApp
The accepted messaging app Viber is the babe aggregation of Rakuten, additionally accepted as the ‘Amazon’ of Japan. In fact, the cyberbanking business and Internet behemothic is no drifter to cryptocurrencies — as it was one of the aboriginal companies in the apple to accept Bitcoin in 2015.
Rakuten announced it will barrage its own Rakuten Coin in February 2018 based on its absolute adherence affairs and tailored to the Viber platform. In particular, it will serve as the bill for its Viber Community account or ‘supergroups’ that can abutment a bottomless cardinal of users.
While the associates in these groups collaborate with messages, emojis, etc., accumulation admins will be able to monetize the streams application Rakuten Coin — enabling the belvedere to tap into Rakuten’s all-encompassing arrangement of partners, above e-commerce, and media businesses.
According to Russian News Agency Tass, Russia is actuality advised as the testbed for Viber’s cryptocurrency-powered business archetypal — area the messaging app has 45 actor users.
“Our mother aggregation is creating Rakuten Coin: cryptocurrency, which is accurate by the absolute Rakuten ecosystem,” Viber CEO Djamel Agaoua explained. “The cryptocurrency can be launched in Russia in 2024.”
Agaoua added:
Last year, Viber CEO Viber Djamel Agaoua first hinted at this move to abound its user abject by absolute affairs to accomplish Viber action “more like a belvedere than a single-purpose app.” Rakuten Coin would comedy a key role in this transformation by enabling users to monetize their interactions, buy, advertise and barter the agenda tokens application the Viber Wallet, as able-bodied as pay for the casework offered through the app.
“Users will be able to accessible a babble window with friends, attending at restaurants, adjudge area to go, and accomplish a catch – all after departure Viber,” Agaoua said.
The e-commerce belvedere is accepted to barrage in Russia in Q4 2024, according to Head of Viber e-commerce Zephrin Lasker.
The added functionality could accord the aggregation an advantage over rivals like Telegram and the Facebook-owned WhatsApp — with the closing actuality the most popular messaging app, advantaged by 59 percent of Russia’s smartphone users.
Rakuten is currently attractive into Russia’s developing acknowledged framework for cryptocurrencies — which is accepted to take shape afterwards this year afterwards abundant revisions. “The cryptocurrency barter for rubles and transfers to coffer accounts will depend on Russian laws,” added Agaoua.
Will Viber’s new cryptocurrency-powered belvedere advice it accretion added users? Share your thoughts below!
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