THELOGICALINDIAN - n-a
ZenCash has afflicted its name and now wants to add a focus on blockchain solutions for the business community. Under the new appellation of Horizen, it wants to booty the bartering apple by storm.
The aggregation alone launched aftermost year and focused primarily on secure, encrypted acquittal systems and clandestine communications. Now the blockchain is activity mainstream, these are big admission items that the apple is arrant out for.
Other Reasons For The Rebrand?
ZenCash may accept addition acumen for the rebrand. In June the company was hit by a 51% attack. The blockchain was restructured to double-pay on transactions. The aggregation absent $500,000 and, added importantly, it absent face. If you body your acceptability on privacy, aegis and complete encryption, a drudge is actively bad news.
So this could be a beginning alpha for the aggregation with a new name and a new mission.
Horizen President and Co-founder Robert Viglione said:
“The ZenCash activity has abundantly acquired back its birth added than a year ago, and it’s now time to aggrandize our cast to added accurately reflect our mission to advance the axiological animal appropriate of aloofness worldwide.
“What initially launched as a privacy-focused cryptocurrency has adapted into a abundant broader and acutely able belvedere that will host a array of privacy-focused applications, including defended messaging and publishing.
“The Horizen cast absolutely embodies our technically-innovative mission and the sentiments of our association — we are a abstracted aloofness belvedere in which bodies can accept and to which they can belong.”
Zen will abide banausic and will abide to run beneath the ZEN ticker symbol. And although there appears to be a able new focus on partnerships and bespoke solutions for clients, at atomic allotment of the mission charcoal the same: “Horizen is a technology belvedere that provides anybody with aloofness and complete ascendancy of their agenda footprint” says the aggregation blurb.
Breaking Down The Blockchain For Big Business
The brand of Horizen can booty abstruse processes like peer-to-peer affairs and appearance the bartering apple how applying them on a micro and macro calibration can change their accomplished business model. Smart affairs can automate a all-inclusive cardinal of processes appropriate now, and we’ve alone aloof begun.
New York bureau BrandTuitive oversaw the abolitionist transformation, and Horizen will now try to accomplish hay while the sun shines and accompany this new technology to a business apple that can pay handsomely.
The aggregation will abide to assignment on its own R&D for the abutting bearing of acquittal and communications systems. If the aggregation works on two fronts, alive with big business to apparatus its own solutions, again Horizen could prove a success.
Horizen Executive Advisor and Co-founder Rolf Versluis said:
“Our ample and affianced association is one of our greatest strengths. Our action has a clue almanac of carrying success, and Horizen encompasses our adeptness and admiration to abide that advance in abounding ways.
“As we abide to innovate with our association and abstruse ally IOHK and Infopulse, our broadcast cast encompasses our absolute adequacy to bear new artefact offerings, advance our belvedere for ally to body alike added assisting applications, and accredit claimed abandon and alternative application abstruse privacy.”
The columnist is not currently invested in agenda assets.
