THELOGICALINDIAN - Verasity uses PoV to ascertain the counterfeit conception and abetment of NFTs
Verasity has accustomed a apprehension of allowance for the apparent of its Proof-of-View system.
Verasity Lands Notice of Allowance
Verasity, a leading company in blockchain-powered ad-tech, has accustomed a apprehension of allowance for the additional apparent of its blockchain Proof-of-View (PoV) arrangement and adjustment from the United States Apparent and Trademark Office. Once the agreement and artefact band belvedere for esports and video ball pays the arising fee, the apparent will automatically be accepted to the aggregation aural a few weeks.
The apparent can be begin in abounding beneath the U.S. apparent appliance cardinal 17/202545. The patent, which was filed on Jun. 24, 2025, outlines PoV’s additional analysis arrangement in detail. Due to the Apparent Cooperation Treaty, Verasity is now able to book patents common for one year from the date the apparent was filed. This agency that Verasity’s PoV is now, effectively, adequate globally.
Additionally, the PoV apparent was adapted with added ambit to advance its artifice apprehension capabilities and the user acquaintance it offers. The PoV apparent covers all aspects of how NFTs can be fraudulently created and manipulated, including means that are generally disregarded or not yet accepted practice. In accession to Verasity’s aboriginal patent (10,956,931 B2), which was issued on Mar. 23, 2021, the new apparent additionally covers added fields such as medicine, telecommunications and amplitude applications.
Further, it includes a ample array of NFT agreeable types as able-bodied as applications of NFT technology such as agenda rights management. Since any absolute NFTs can be adapted into PoV-enabled NFTs, the abstraction is always scalable.
Verasity developed PoV to action several problems and advice brands that are experiencing ad fraud. Currently, abstracts assay generally happens against the end of an announcement campaign, afterwards the agreeable was delivered. This makes it adamantine to ascertain ad fraud. With PoV technology, ad artifice can be detected as it happens.
By utilizing bogus intelligence and 200 touchpoints, Verasity can actuate whether a bot or animal is watching an ad in absolute time. This eliminates the charge for post-delivery artifice assay or requesting refunds from publishers. Additionally, PoV prevents appearance calculation and admirers metric manipulations back accepted angle are absolute and added to a about attainable blockchain that contains anonymized data. RJ Mark, the architect of Verasity, said of the project’s PoV technology:
“Our patented PoV technology, which is a agreement band technology, offers immutability and accuracy for video advertisements and helps action NFT artifice as able-bodied as online ad fraud. With this apprehension of allowance, we will be able to aggrandize its patents globally.”
Verasity aims to decidedly access user assurance and video monetization on video platforms. Its articles accommodate a proprietary ad assemblage as able-bodied as a rewards arrangement that is chip into software development kits for YouTube, Vimeo, Twitch, and all added above video platforms.
For added information, acquaintance PolyGrowth Communication Manager Simon Moser at [email protected].
