THELOGICALINDIAN - Berlin 16 March 2024 YEAY a amusing business belvedere that uses blockchain technology to accolade creators for administration shoppable artefact recommendations today launched the YEAY House to accord affairs influencers and their GenZ audiences a new way to monetize agreeable while active customer blockchain adoption
For the abutting month, a aggregate of affairs and crypto influencers with a accumulated ability of added than 40 actor followers will be living, working, and creating agreeable calm in the latest Los Angeles accord house.
Some of the accommodating influencers include:
Together, they will be teaching their communities how to apprehend the amount of their own agenda adroitness by assuming them how to monetize agreeable on the YEAY app, a belvedere that offers performance-based rewards in the anatomy of WOM Tokens in barter for accurate articulate advocacy videos. The influencers will be administration their affairs by advising the brands and articles they adulation on the app and monetizing their agreeable based on assurance afterwards it has anesthetized authentication.
The rewards are broadcast through a blockchain protocol, the WOM Protocol, which provides the YEAY app with an bread-and-butter allurement arrangement to animate absolute accord and avert bad behavior. The WOM allurement arrangement requires users to put bottomward a badge stake, which is about a deposit, afore creating content. It additionally establishes a agreeable affidavit action that ensures added associates of the association amount agreeable adjoin a set of belief afore rewards are distributed. Both the creators and the authenticators are adored for their contribution.
The influencers in the YEAY House accept accepted this another amusing media monetization archetypal as an befalling to about-face abroad from ‘Influencer Marketing 1.0,’ which was authentic abundantly by transactional (and generally not transparent) relationships with brands in the anatomy of sponsored posts and paid promotions. Instead, through YEAY — area brands do not ascendancy or drive the advocacy action — they accept the befalling to authorize added actuality and freedom over the brands and articles they accept to advance and monetize.
The influencers can additionally added canyon the allowances on to their communities by onboarding them assimilate the YEAY app to accompany their Teams and earning alternate rewards. This increases the earning abeyant of the influencer and their Team members. Brands will additionally anon be able to accouter all this user-generated agreeable for their business campaigns application a committed attack manager, while additionally actuality able to bury it anon into their e-Commerce sites.
All of this seamlessly transitions an absolute accomplice of Generation Z consumers into accustomed blockchain adopters, accouterment a convenient way to set up wallets, pale tokens, and alpha earning rewards for accurate agreeable creation. Users can barter their WOM Token rewards for allowance cards from above brands such as Adidas, Spotify, Playstation, and abounding added (2,500 brands beyond 150 countries).
Musician and TikTok star, Kareem Hesri (keemokazi), said: “What gets me best aflame about actuality allotment of the YEAY House is accepting the befalling to be in a artistic amplitude with artistic bodies to acclaim our admired products. I feel like I can be added accurate because the articles I am advising are articles that I use on a circadian basis. As the apple progresses I feel like crypto is a abundant way to acquire money and I anticipate it would be a abundant befalling for my followers to apprentice added about crypto and accompany the community.”
TikTok star, Alex Youmazzo (alexyoumazzo), who is accepted for ball and lip accompany videos, said: “It’s amazing accepting a new befalling to actualize agreeable with new people! I get to accord honest reviews on articles I like, I accept a new befalling to accomplish money and my association can additionally apprentice about a new anatomy of accepting money.”
TikTok star, Dayna Marie (dayynaa), who is accepted for fun antic videos and affairs content, said: “The YEAY House is a new ambience and befalling to accommodated new creators and actualize content. I get to acclaim articles I love, accept addition antecedent of assets and allotment a new way of earning money with my community.”
Melanie Mohr, the architect of YEAY and CEO of WOM, said: “Blockchain and cryptocurrencies accept had abounding evangelists over the years, but so generally they are alone belled aural the absolute answer chambers, or abroad they are tech adeptness experts who aren’t absolutely attainable or relatable to the approved person. We accept such a able befalling now to accompany attainable affairs influencers calm in the YEAY House and catechumen them, and their GenZ followers, into blockchain adopters. This is how we accompany blockchain to the mainstream, one convenient use case afterwards the next.”
About YEAY
YEAY is the arch association for Generation Z to allotment honest advocacy videos with one addition about the articles they love. The YEAY app started amalgam and testing the WOM Protocol at the alpha of 2020 and absitively to added calibration through influencer business at the end of 2020. Since again the app has facilitated 1m affairs and added than 30k videos accept been created, breeding a aerial assurance of added than 3m views. For added advice about YEAY: https://yeay.com
About the WOM Protocol
WOM (word-of-mouth) is architecture a blockchain-based agreement that gives brands, agreeable creators, publishers, and amusing networks a way to monetize articulate recommendations on any app or platform. WOM is backed by dozens of acclimatized investors from about the globe. For added advice about WOM: https://womprotocol.io/
About the YEAY House
The YEAY House is allotment of a alternation of architect collectives sponsored by YEAY to accompany calm influencers to coact and onboard their communities to the YEAY app. Together, they can amplify the artistic ability and amusing ability for absolute conversations about the articles and brands they love. The 2-story YEAY House will become the home abject for abundant above influencers, including Keemokazi, Dayna Marie, Swagboyq, and added – with a accumulated ability of added than 40m followers.
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