THELOGICALINDIAN - n-a
Fake news! Fake news!
We’re about lining up to lynch the media these days, but journalism, marketing, internet, and alike amusing media are basic curve of communication. Key battles in accomplished wars like the Ho Chi Minh trail, Battle of France, and Siege of Vicksburg were won by advancing key advice lines.
Recent revolutions and protests like Occupy and the Arab Spring were kept animate through amusing media. Everyone’s jockeying for the absorption of the masses, and media is constantly complex in wars on all fronts.
News outlets from Annapolis to Paris accoutrement contest both actively and sarcastically accept been attacked by trained, armed gunmen. Even YouTube has been beneath fire, both actually and figuratively.
And of course, this media aberration is sponsored by whichever brands can allow the advance for acknowledgment on the media outlets. The curve amid media, marketing, and internet accept long been blurred, and the blockchain may aloof be the acknowledgment to abounding of our advice problems
A Breakdown in Communications
Marketers about armamentarium the internet, whether we like it or not. Very few sites like Wikipedia accept flourished after accommodating in the announcement archetypal (although we’re appreciative to say that we’re one of them). The action every website faces over the accomplished decade has been who owns the advice curve aural the United States.
Internet Service Providers like Comcast/Xfinity, AT&T, and Verizon denticulate a above win in 2017 back Ajit Pai led the FCC to repeal net neutrality. Their buying over internet agreeable now works abundant like their ascendancy over cable channels.
If you’re old abundant to bethink active in the 20th century, cable agreeable providers like Viacom, Disney, Fox, HBO, and alike the NFL, WWE, and added leagues struggled in arrangement negotiations with account providers.
Online-based alive options like YouTube, Twitch, Twitter, and Netflix afflicted the industry. Independent agreeable creators could attempt with the majors, and brands like Phil DeFranco, The Young Turks, and added could accurately compete.
Smart TVs became a thing, and FireTV, Roku, Chromecast, and added are prebuilt into about everyone’s TV sets. The internet is added a allotment of our homes than radio, television, newspapers, or magazines anytime were combined.
But aloof as video dead the radio star, internet would accept dead cable providers had they not advancing the shift. The FCC’s latest accommodation – in particular, the actuality that the agency aria to Congress over a apish DDOS attack, which may accept helped abolition net neutrality regulations – makes a decentralized internet about sound… necessary.
Blockchain-based casework that abetment in key areas of media and business are accepted like a accident brawl at them all.
The Content Creator’s Dilemma
Since you’re account this, it’s safe to accept you’re acquainted of how abundant the blockchain is mentioned throughout the media. Although some do so with added sensationalism than others. The blockchain is absolutely powering added of the media than you’d think.
My aboriginal commodity with Crypto Briefing was about how musicians and agreeable creators can track residuals application the blockchain. In fact, this bulletin has been a affair throughout the accomplished year. Even Silicon Valley joked on HBO about a apparent broadcast and how absorb and internet law can be complicated.
The 2018 absolution of No Postage Necessary illustrated how Hollywood’s indie arena is test-driving real-world blockchain tech. With a Bitcoin-based storyline, the cine says a lot about how crypto is abolition communications on all ends. We alike mentioned this anniversary how the Post Office is application blockchain, as about anybody else.
And let’s not balloon about Golem and its array computing. Golem’s aim to decentralize computer cartoon processing will agitate behind the curtains as abundant as Vevue (the Qtum-based app No Postage Necessary was appear on) is alteration the front of the house.
But the added abstracts is decentralized, the added important it becomes to accept acknowledged protections in abode should abstruse protections fail.
For example, cipher should anytime administer to clue you, but if they do, you should be accurately adequate through the courts and police. Blockchain projects like Steemit are already envisioning the new media on the blockchain. Reveel is gearing up to accommodate marketing on the blockchain too.
Sharing and tracking of images will anon change too. Watermarking agenda articles like music and cine files can be a hassle, and tracking piracy is a absolute issue. Baidu, China’s Google, afresh launched a account alleged Totem that uses the blockchain to timestamp photo submissions and abundance abstracts on a broadcast network.
And let’s not balloon how the blockchain is alteration the account that afflicted the media the best over the accomplished decade – amusing media.
Sharing Is Caring on the Blockchain
Facebook and added amusing media sites banned ICO ads throughout 2018, but that doesn’t beggarly the aggregation hasn’t actively looked into launching its own crypto coin. If it doesn’t actualize its own, it has affluence of blockchain-based amusing startups to accede accepting a majority pale in.
But Facebook’s better botheration this year (and it’s not the alone one) is the affliction of affected news. The European Commission believes the blockchain is the acknowledgment to this. It announced in April 2018 that a blockchain-based Code of Practice on Disinformation appliance will be active by the summer.
Journalists accept continued accustomed crypto donations, and blockchain-like encrypted channels of advice advice accumulate arcane sources anonymous.
Everyone from Comcast to HBO and Netflix is advance in blockchain solutions for today’s media challenges. Micropayments, broadcast computing, ability tracking, and agenda absorb administration are aloof a few of the allowances crypto and blockchain accommodate the media industry.
There was a time back Wikileaks couldn’t get donations to abide advertisement leaks. Bitcoin kept the alignment afloat, and CryptoKitties are still allowance the action today.
Cryptocurrency and the blockchain were a allotment of the media continued afore the media was broadly advertisement on them. They’ll abide alive hand-in-hand on the acid bend of secure, distributed, absolute communications.
The columnist is not currently invested in any agenda asset.
