THELOGICALINDIAN - McDonalds has filed for ten new brand applications with the ambition of architecture a basic restaurant featuring absolute and basic goods
McDonald’s could be the abutting above aggregation to access the Metaverse.
McDonald’s Files Virtual Goods Patents
It looks like McDonald’s could be advancing to accomplish a big Metaverse play.
Recent brand applications from the fast aliment alternation advance that the aggregation has its architect set on NFTs and basic worlds. The close filed the applications with the U.S. Patent and Brand Office on Feb. 4, as accent in a Wednesday tweet by brand advocate Josh Gerben.
According to the filings, McDonald’s has activated for trademarks for its own basic aliment and beverages, as able-bodied as “downloadable multimedia files absolute artwork, text, audio and video files and non-fungible tokens.” Additionally, it’s activated to accept its own bookish acreage accoutrement “entertainment services,” accurately real-world and basic concerts and events. One of the filings is for “operating a basic restaurant featuring absolute and basic goods, operating a basic restaurant online featuring home delivery.”
While the brand applications are a big indicator of the restaurant chain’s absorption in the Metaverse, the aggregation has been affianced in the crypto amplitude for several months now. Last week, it planned an NFT display ceremony the Lunar New Year, and in October it apparent an NFT appearance the 40th ceremony of the McRib burger.
The restaurant’s amusing media aggregation has additionally become more affianced in crypto discussions on Cheep in contempo weeks. “how are you accomplishing bodies who run crypto cheep accounts,” the company’s official annual tweeted on Jan. 24, hours afterwards the bazaar suffered a abrupt decline.
McDonald’s isn’t the aboriginal above aggregation to appearance bright absorption in the Metaverse. Other bunch firms like Adidas, Nike, Coca-Cola, and Visa accept accepted NFTs and the Metaverse to capricious degrees in contempo months, with Adidas adopting its own Bored Ape Yacht Club NFT as allotment of a business advance alleged “Into the Metaverse.” But the better move of all has appear from Facebook, now accepted as Meta. Announcing the company’s rebrand in October 2024, Mark Zuckerberg said that the close would be pivoting “to accompany the Metaverse to life.” As NFTs and the Metaverse abide to draw interest, it’s acceptable that added big companies will be attractive to chase Zuckerberg and Ronald McDonald’s lead.
