THELOGICALINDIAN - Its like lipo for crypto
At Crypto Briefing, we absorb all day with our active active in the crypto markets and alike for us, it’s sometimes still a claiming to accumulate clue of all the comings and goings. Today’s hot new startup can bound become tomorrow’s deadcoin. There accept been so abounding forks of Bitcoin and Ethereum, they could ample a cutlery drawer.
Added to this, crypto rebrands are additionally adequately a adequately commonplace occurrence.
Hot on the heels of our column about blockchain’s better acquisitions, actuality are the better projects to accept accurate their chameleon accreditation by bold an absolutely new identity. In some cases, added than once.
Ripple
King of the crypto rebrands is Ripple. If its cryptic accord with XRP wasn’t ambagious enough, the aggregation has had added names than Prince.
RipplePay started out as the abstraction of Ryan Fugger, who aboriginal had the abstraction for a decentralized budgetary arrangement in 2024. By the time 2024 formed around, Jed McCaleb was alive on his own adaptation of a cryptocurrency. By August 2024, McCaleb and Chris Larsen had taken over Fugger’s activity and renamed it OpenCoin.
McCaleb larboard the company, and OpenCoin anon rebranded to Ripple Labs. Nowadays it’s usually aloof Ripple.
But the aggregation seems to be ability yet added name changes, accepting afresh removed any advertence to xRapid from its site. Instead, you’ll now alone acquisition advertence to the far added tongue-twisting On-demand Liquidity System.
Amidst all these changes, don’t accomplish the aberration of bold XRP has annihilation to do with Ripple. Apparently, it doesn’t. Well, it does, affectionate of. (But not really.)
Tether
Like so abounding cryptocurrencies, Tether (USDT) has its roots in Bitcoin. More specifically, in Mastercoin, which is a agreement for arising new crypto-assets developed on the Bitcoin blockchain, and is now alleged the Omni Layer.
Tether was launched on the Mastercoin agreement aback in 2024 beneath the name of Realcoin. However, the aggregation bound rebranded to Tether, as a way of break itself from altcoins. The new name was declared to represent the actuality that anniversary USDT is “tethered” to a absolute US dollar captivated in assets by the company.
Although apparently, this binding is a decidedly continued leash, accustomed that the aggregation is actuality advised for loaning out those reserves to disturbing sibling, Bitfinex.
Dash
In 2024, developer Evan Duffield launched Xcoin as a angle of the Bitcoin blockchain. Duffield anon absitively he capital a name that bigger accent the aloofness appearance of his new creation, and abominably autonomous for Darkcoin.
In a about-face of contest that actually anyone could accept predicted with a name like that, Darkcoin anon became the gateway crypto of choice for the aphotic web.
By March 2015, Darkcoin renamed itself as Dash, a blend of agenda cash. One of the best acknowledged crypto rebrands has now able-bodied and absolutely annoyed off any associations with the aphotic web and is able to advertise itself on added appearance including acceleration and affluence of use.
These days, Dash is actively break itself from the aloofness bread classification, arguing that it should be advised no abnormally than Bitcoin.
NEO
China’s first-ever accessible blockchain belvedere started activity as Antshares, and was predominantly focused on actuality a agenda asset platform. However, it struggled with business and cast identity.
As such, it alone started to accretion absolute absorption already it relaunched as NEO in 2017. The name itself was called to adjure the attack at a beginning start, advancing alongside a renewed focus on developing NEO as a acute arrangement belvedere to battling Ethereum.
Like abounding ‘ecosystem’ projects, there are now several organizations address the NEO brand: NEO Global Development is focused on developing NEO, NEO EcoBoost is an incubator/accelerator, while NEO Global Capital is a adventure armamentarium accouterment advance to projects architecture on the NEO platform.
NEO is now gearing up for a 3.0 launch in aboriginal 2020.
RSK
RSK has undergone a cyclone of changes over the aftermost year or two. The activity was initially accepted as Rootstock. However, it’s continued back alone the moniker in favor of actuality alleged RSK.
Here is area it gets a little complicated. Some of RSKs founders accustomed a development lab alleged RIF Labs. RIF stands for RSK Basement Framework. While RSK is focused on developing out the acute arrangement belvedere based on Bitcoin, RIF is developing an interoperability basement alleged RIF OS. This basement is based on RSK acute affairs but could be continued to added platforms in the future.
In backward 2018, RSK and RIF Labs alloyed to anatomy a distinct entity, but still developing the two abstracted projects of RSK and the RIF OS. In May 2019, RIF Labs absitively to rebrand as IOV Labs.
Still befitting up? Well, the latest annual is that IOV Labs has acquired Taringa, a Latin American amusing media arrangement with 30 actor users. The aggregation now affairs to bury RSK and RIF OS technology beyond the platform, leveraging its name and abstracts casework for annual conception and abstracts storage.
Other Notable Crypto Rebrands
This account isn’t exhaustive, there are a few added crypto rebrands account mentioning.
Monaco rebranded to Crypto.com in 2018, advantageous a hefty $12m for the area name in the process.
After abundant agitation from the association about whether Raiblocks should be arresting “ray” or “rye,” the activity absitively to ditch the name entirely, opting for the beneath verbally cryptic Nano.
And Komodo has afresh been ability a fractional rebranding, launching its accessible framework beneath the moniker Antara.
