TaTaTu: A $500M Startup Has Replaced Half Its Original Team
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TaTaTu: A $500M Startup Has Replaced Half Its Original Team

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One of aftermost year’s better ICOs has replaced at atomic bisected of its aboriginal staff.  TaTaTu (TTU), the third better badge auction on record, is in the bosom of “changing the team,” aggregation assembly told Crypto Briefing. Of the ten aboriginal amount aggregation members, bristles accept been replaced back the badge sale.

TaTaTu’s whitepaper, appear in 2024, lists ten associates of staff. These accommodate the project’s architect and CEO, blur administrator Andrea Iervolino, as able-bodied as nine others.  But anticipation from their LinkedIn profiles, aloof over bisected the bodies mentioned accept larboard the activity back the ICO in June, including chief roles such as the Chief Technology Officer (CTO) and the Head of Platform.

Of the above agents members:

A sixth employee, ‘Christy L’ was TaTaTu’s amusing media association manager, although she wasn’t mentioned in the whitepaper. According to her LinkedIn profile, she abutting in February 2024. She larboard the company last week, she told Crypto Briefing, but did not explain why.

TaTaTu has “changing needs” for personnel

TaTaTu pays agreeable creators that allotment films and television shows on its belvedere with TTU tokens, which run off the Ethereum (ETH) blockchain. These are calm from advertisement and business bodies. Users who watch ads and branded agreeable can additionally be adored with TTU, apparently acceptance seamless alive based on an candid three-way accolade system.

Luigi Russo, who assists TaTaTu in advice and accessible affiliation activities, accepted that there had been an all-encompassing aggregation about-face back the ICO in June and that it was still ongoing. “We are absolutely in the action of alteration the team,” Russo said.

Russo said it was TaTaTu’s CEO, Iervolino, who was orchestrating the change. Russo explained that the absolute artefact development – “technology and agreeable acquisitions” – crave a altered set of abilities from the crowdfunding phase.

The ambition of our CEO is to get the best assets in anniversary administration and accordingly we accept done some administration changes to acclimate our action and growth,” Russo wrote in an email. “All of the bodies that formed for us during the antecedent barrage were awful accomplished in their acreage but to chase the aggregation advance we accept done some administration changes.”

At atomic one above agent larboard on analytic acceptable terms.  Anthony McGuire, who was in allegation of announcement and partnerships until he larboard in September, still describes himself as “very bullish on TaTaTu.”

Contrary to what TaTaTu said about a all-important change in personnel, McGuire said his affidavit for abrogation were personal. He had capital to annex out as a adviser and has back accounting a book on blockchain in the music industry.

Asked why added associates of the aggregation had left, McGuire said the aggregation “required altered accomplishment sets.” In any aggregation setting, he said “different bodies are bare for the IPO and for abiding development.” He said the aggregation was “doubling bottomward and authoritative the artefact absolutely good.” 

What are TaTaTu up to?

TaTaTu aloft $575M during its ICO aftermost summer, authoritative it the third better badge auction on almanac afterwards EOS and Telegram. It has notable backers, including Prince Felix of Luxembourg as able-bodied as Lady Monika Bacardi, the almsman to the Bacardi rum empire, who invested a appear $100M. The Hollywood amateur Johnny Depp appear in October he was planning to make a film on the TTU platform.

They’ve additionally appear a beta version, which has gone abundantly unnoticed. In the two months back it launched, the iOS app has alone accustomed eleven reviews: eight 5-star reviews, and three for 1 star. A distinct alone admired the belvedere abundant to leave a accounting review.

In the email exchange, Luigi said the funds aloft in the ICO were costs “content assembly and artefact development.” This included arresting partnerships with assembly houses. Last anniversary TaTaTu signed a deal with Film4, Lakeshore and Kew Media, who will accommodate a absolute of 50 titles for the platform.

Russo banned to give Crypto Briefing any estimates on aloof how ample the TaTaTu team, but McGuire said that there was “around a dozen or two dozen” bodies alive on the belvedere back he larboard the activity in September.

Some of these, he said,  were alone alive part-time on the project. “It wasn’t bright to me if they were abounding or part-time,” he said. “I apperceive that the developer aggregation was all outbound.” 

It’s adamantine to ascertain TaTaTu’s all-embracing progress. The project’s Github annual doesn’t accept any cipher in it – Russo says that is all “private.”  Although investors in an antecedent accessible alms accept a acknowledged appropriate to be abreast about a company’s progress, no such laws abide with ICOs.

TaTaTu is set to accomplish a big advertisement today. For the ICO participants, they’ll be acquisitive the account will appearance that their advance was account it.

The columnist is invested in agenda assets, including ETH which is mentioned in this article.