THELOGICALINDIAN - NewsBTC captivated a chat with Ariel Ling CEO of Bithumb Futures Ariel ahead captivated chief administration positions over the accomplished 20 years at arresting acceptable banking institutions like KPMG Barclays and best afresh Deutsche Bank
During the advance of the interview, we explored Ariel’s alteration from acceptable finance, apparent by her illustrious 20-year career at Wall Street, to crypto, the early-stage ups and downs as she launched Bithumb Futures, as able-bodied as her admirable eyes for the company.
Q: To get started, could you allotment how your upbringing/background afflicted your access into the banking sector, and segue into crypto?
A: Firstly, I would like to accurate my acknowledgment to the admirers for this opportunity. I appear from an bookish ancestors in China with both parents in the educational field. So, I accept consistently admired apprenticeship and the ability of acquirements from an aboriginal age. In the mid-2024s, I came to New York City to accompany my MBA in Finance at New York University. I fell in adulation with the activating New York City that never sleeps and began my able career on Wall Street in 2024.
Over the accomplished 20 years, banking markets accept navigated through assorted acclaim and disinterestedness cycles and asperous the storms of several all-around crises, which has absolutely able me actual able-bodied for the added airy crypto market. With broader acceptance of key cryptocurrency like Bitcoin as a new asset class, the agenda asset industry has gradually acquired into a subset of all-embracing basic markets with agnate bread-and-butter functions of accouterment blockchain tech firms with primary bazaar fundraising and acknowledging investors with their advance needs through accessory bazaar trading. As a result, added and added institutional players and able traders like myself and our aggregation are transitioning into this new space, bringing forth our abysmal banking expertise, affection standards, and solid professionalism from acceptable finance. I see amazing acquirements and advance opportunities in both the blockchain industry and crypto bazaar area I can advantage my administration acquaintance and advice to abode some inefficiencies in this still beginning industry. Early in 2024, I fabricated a bland alteration back my adept acquaintance and ex-Barclays colleague, Dr. George Cao asked me to co-found the BitMax.io with him as the COO. Now I am absolutely aflame about arch a accomplished and apprenticed aggregation to body a top all-around acquired agenda asset trading platform!
Q: Bithumb cast is able-bodied accepted aural the crypto industry back the barter is one of the better exchanges in the world. How did your belvedere get admission to the acceptance of the Bithumb brand?
A: Right. Bithumb is actual able-bodied admired aural the crypto industry with its aboriginal bazaar aspirant and accurate business model, which is why we advised application Bithumb’s cast from the planning date of a business launch. Given my accomplishments alive for institutions with long, I usually see able institutional cast accession as allotment of solid foundation of starting a new venture. There are new crypto exchanges advancing up every day, but crypto barter that provides derivatives articles charge accept a abysmal compassionate of banking articles and charge accept able abstruse ability as well.
As allotment of their due activity process, we aggregate our amount aggregation accomplishments and belvedere ancestor as able-bodied as the acknowledged and operational bureaucracy of the business. Finally, we were able to accept their approval to authorization the Bithumb cast for acceptance on our platform.
Q: How has the bazaar responded to the Grand Launch in March?
A: With contempo animation spike-up beyond both crypto and acceptable basic markets, the timing of our belvedere barrage was ideal. For any users who appetite to either barrier animation risks or barter on drive in this bazaar condition, we appetite to action a able-bodied and easy-to-use trading belvedere area they can baddest the adapted administration (long/short) and advantage (up to 100x) based on their trading strategies and accident administration needs. We were adequately optimistic, but still didn’t advanced the cutting acknowledgment from users to the point that we had to blanket up our Grand Barrage advance two weeks advanced of the aboriginal schedule. Over 30,000 barter registered during the accomplished month. Couple of canicule ago, the belvedere accomplished $10 actor in circadian barter volume, a key barrage anniversary on our roadmap.
Q: In ablaze of the accepted COVID-19 situation, how has the Bithumb Futures aggregation responded?
A: The assurance and bloom of our aggregation associates and ally are consistently one of our top administration priorities, alike added so during the accepted aberrant situation. We’ve asked our teams to assignment remotely, which isn’t too difficult for our developers who are acclimated to this accepted bureaucracy in the Fintech industry. However, back our teams are advance beyond assorted all-around locations, we accept absolutely added the abundance of calls and video conferences for constant accord and appropriate rollout of new articles and features. Those basic affairs acquiesce us to frequently analysis up on one another, and accompany all of us calm in a afterpiece and stronger aggregation ambience during this arduous time.
Q: What appearance differentiate Bithumb Futures from added acquired exchanges?
A: Reliability and believability accept been the key appropriate factors for us from Day 1. With our able acceptable accounts background, we accept been hiring developers with abounding years of Wall Street acquaintance in both assistant trading and basement development. We set high-performance standards for our acquired trading platform, as we are benchmarking adjoin agnate trading articles from those leading, all-around advance banks.
With a adamant focus on account affection and arrangement reliability, for the time being, we accept carefully bound our artefact alms to one artefact – BTC/USDT abiding contract, acclimatized in USDT with up to 100x leverage. In addition, for the defended aegis of users’ agenda assets, 100% of deposited bill are captivated in access-controlled algid storage.
With a customer-first mentality, we accept congenital several easy-to-use functionalities in the arrangement design, such as the adjustable cross-asset accessory administration apparatus area users can column USDT, PAX, USDC, BTC, and ETH as allowance and access affairs or affairs ability for potentially college returns. For chump convenience, we action free, one-click about-face account to bandy BTC or ETH to USDT, and carnality versa. Plus, if any users accept any questions or issues, our chump abutment professionals accommodate multilingual committed abutment 24/7, which is actual attenuate in this industry.
Q: Could you allotment your affairs for Bithumb Futures for the butt of the year, as able-bodied as the admirable eyes of the aggregation in the hyper-competitive industry?
A: In the short-term, we will abide alive on the access and accession of assorted user-driven functionalities in adjustment to drive user accretion and enhance user acquaintance on the platform. Then, based aloft the bazaar development and user needs, we will aggrandize the artefact alms to added asset classes and artefact types to added access trading volume.
Building out our all-around aggregation is addition key priority, abnormally in the Development, Marketing and Customer Support functions area we are consistently attractive for acute and apprenticed professionals to accompany us.
From a chump business perspective, added trading contest and promotions are planned every month. At the moment, we already bankrupt out the Grand barrage contest afterwards extensive the allocation of 30,000 aloof aural the aboriginal bristles canicule aloft the launch. We are still active our New allotment and drop accident started from the 17th of April calm with the Referral affairs area users can accept up to 40% of the trading fees incurred by the referred customers.
In the continued run, the advance of our belvedere will be carefully accumbent with the all-embracing bazaar growth. Acquired trading has been accepting a lot drive with the awful animation attributes of all-around crypto market. Building on our amount backbone of the banking product, trading arrangement design, and customer-first mindset, I am assured that we can abound our institutional-grade trading belvedere to be one of the top-tier acquired exchanges that consistently accommodated activating chump needs and ultimately drive the crypto bazaar development.
