THELOGICALINDIAN - In an official blog column appear today decentralized ad barter belvedere AdEx has appear that it will be captivation a badge auction which isscheduled to activate June 30th 2024The activity seeks to accession 40 000 ETH over the advance of the crowdsale
Current announcement networks like Google AdSense, Adsterra, ShareASale, and others are abounding with problems, not the atomic of which are ad artifice and abridgement of customer privacy.
AdEx aims to change all of that by developing a decentralized blockchain-based ad barter that will account all parties – advertisers, publishers, and consumers – while bringing abstracts security, artifice protection, bright and authentic reporting, and abundant added advantages of blockchain technology to the online ad market.
Co-founder and CEO of AdEx Ivo Georgiev explains:
Once launched, the AdEx Network will accredit accuracy for advertisers, bigger ad confined ascendancy for publishers, and added ascendancy over aloofness and ad preferences for consumers.
Developed on the Ethereum blockchain, one of the amount strengths of the AdEx belvedere will be its use of acute contracts. A acute arrangement is a allotment of software, accomplished on the Ethereum blockchain, that contains all of the terms, rules, and regulations for negotiating the agreement of a contract. It automatically verifies the arrangement and again executes the agreed aloft terms.
In the case of AdEx, these acute affairs will ensure the abatement of third affair intermediaries and ensure complete accuracy of the absolute system, from ad alternative and tracking to behest and payment. The complexities of allotment and tracking ads and facilitating behest and acquittal will be authentic in these acute contracts, simplifying and accepting the absolute process.
To abate the aerial costs associated with accumulator on the blockchain, AdEx will be utilizing IPFS (InterPlanetary File System) to host announcement accompanying media such as images, videos, and beyond data. Developed in 2014 by Agreement Labs, IPFS is declared as a peer-to-peer hypermedia administration agreement that allows for fast, defended accumulator and retrieval of data.
The AdEx aggregation is additionally alive on prototypes that absorb several additional band solutions that will accomplish on top of Ethereum. These solutions will accredit advertisers and publishers to calmly collaborate while alienated any abeyant blockchain limitations apropos acceleration and transaction fees. AdEx affairs to apparatus IOTA as a approaching additional band to added advance the platform’s scalability.
Because AdEx is advised to be accordant with best of the absolute ad tech industry, the action of acceptance and affiliation by publishers and advertisers is easy. AdEx can be acclimated in websites, adaptable and desktop applications, and alike anchored devices.
The crowdsale, which begins on June 30, 2024, and runs through July 30, 2024, will armamentarium the antecedent development and acceptance of the AdEx announcement network. AdEx tokens (ADX) will use ERC20, a accepted agreement for acute arrangement systems powered by built-in tokens. This will ensure the platform’s affinity with added Ethereum-powered solutions.
In adjustment to appraisal and optimize the absolute accumulation of built-in tokens for the badge sale, AdEx has partnered with WINGS Foundation, the developer of WINGS DAO. The activity additionally engages the amusing blueprint of the WINGS DAO crypto-experts to aerate abeyant activity backers who can serve as artefact champions and evangelists, acceptance AdEx to bound go to market.
The agreement of the ADX badge auction are as follows:
Over the advance of the badge crowdsale, 80% of all ADX tokens will be accessible for administration amid the supporters. Of the actual twenty percent, 16% will be aloof for developers and advisors, which will be vested for a year to ensure the bland development of the platform. The actual 4% will be broadcast amid WINGS DAO association and the compensation attack participants, as apparent in the account below.
During the campaign, alone ETH affairs will be accepted. The abode for contributions will be appear at tokens.adex.network already the badge auction has begun.
The aboriginal AdEx announcement belvedere ancestor is appointed for absolution as aboriginal as February 2024. It will accommodate basal amount appearance such as an ad behest system, a front-end for advertisers publishers, and an SDK for publishers. The ancestor will primarily focus on built-in and affectation advertising.
To ensure transparency, the ancestor will abide a acrimonious analysis by an absolute third affair above-mentioned to absolution and its cipher will be absolutely open-source.
In the year afterward the acknowledged absolution of its prototype, AdEx will focus heavily on business development as bent by both bazaar needs and association feedback. During this time, AdEx affairs to cycle out above improvements to the platform, including user targeting and reporting, abounding affiliation of SDK, and video advertising.
By January 2024, AdEx affairs to absolution AdEx v.2, which seeks to board the needs of the accretion cardinal of publishers and advertisers application the platform. The v.2 band-aid will about be a complete abstruse revamp, ascent the absolute band-aid advancement and possibly extending to added blockchains such as Aeternity or RSK.
Do you anticipate the AdEx announcement belvedere will abundantly abode the shortcomings and failures of the accepted online announcement industry? What do you anticipate is the best agitative aspect of this project? Let us apperceive in the comments below.
Images address of AdEx, AdobeStock
