World Wildlife Fund's NFT Sales Spark Controversy
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World Wildlife Fund's NFT Sales Spark Controversy

THELOGICALINDIAN - Though the NFTs await on a acceptable blockchain critics still catechism their activity consumption

The World Wildlife Fund’s U.K. arm began to advertise non-fungible tokens (NFTs) today to accounts its attention efforts. Perhaps unsurprisingly, the move has admiring criticism.

WWF Is Selling Endangered Species NFTs

As of Feb. 3, the WWF U.K. has amorphous to advertise NFTs themed about 13 altered endangered species. The attention group’s official website shows that about 7,900 alone NFTs are on sale, agnate to the absolute cardinal of animals actual amid those species.

So far, at atomic 300 bodies accept purchased NFTs from the series, according to statistics from the group’s OpenSea marketplace. This amounts to a trading aggregate of 11.6 ETH ($30,800).

Users who buy the NFTs will accept buying of the agenda media absorbed to anniversary token. They will additionally accept an online affair with a conservationist, discounts on commodity from CyberKongz and World of Women, and added promotional benefits.

The alternation appearance artwork from the agenda artists Ted Chin (TedsLittleDreams) and Yam Karkai.

Sale Attracts Immediate Backlash

The WWF chose to affair tokens on Polygon (MATIC), a second-layer arrangement for Ethereum. The attention accumulation acclaimed that Polygon uses little energy: “Each transaction has the agnate carbon emissions of a bottle of tap water,” it says.

Despite the organization’s accommodation to use a acceptable blockchain, the advertisement saw actual backlash.

Catherine Flick, a adroitness affiliate at De Montfort University, noted that Polygon is a second-layer agreement for Ethereum. As such, Polygon arguably supports the energy-intensive convenance of crypto mining admitting the actuality that it uses actual little activity itself.

Ethereum is currently affective to a Proof-of-Stake system, which will annihilate mining and abate its activity consumption. At present, however, Ethereum uses 106 TWh of activity per year, commensurable to the anniversary activity burning of the Netherlands.

Other critics acclaimed that the German analysis of WWF issued agnate NFTs aftermost November, which saw agnate backlash. Nevertheless, that campaign has auspiciously aloft $245,000 to date.

Disclosure: At the time of writing, the columnist of this allotment endemic BTC, ETH, and added cryptocurrencies.