THELOGICALINDIAN - A new Acute Announcement Transaction Token activity SaTT developed by the USbased aggregation ATAYEN leverages the blockchain belvedere to accomplish the agenda announcement bazaar added cellophane and able The projects aggregation affairs to present its acute arrangement aural the belvedere which will acquiesce advertisers to accept publishers set up altitude for announcement campaigns and clue its achievement with the advice of thirdparty analytic accoutrement At the aforementioned time the SaTT acute arrangement suggests automated acquittal to the administrator already all the altitude are fulfilled
Atayen is founded by the Gauthier Brothers and Stephanie Clement and has developed IFrame apps apartment for the enterprises to extend pages in amusing arrangement casework and websites, and resulted in accepting added than 4 mln businesses about the globe.
The aggregation is now targeting “major issues of agenda announcement industry” with the new blockchain-based band-aid for added able alternation amid affiliates, advertisers, and publishers. This artefact is complete on the Ethereum network, utilizes its own SaTT badge that is appropriate to accretion admission to the belvedere and to use its functionality.
The SaTT creators say one of the capital advantages of the Ethereum blockchain is the acceptance of acute arrangement technology for affairs aural a platform. Using the SaTT acute contracts, advertisers will be accessible to accept accordant publishers for their purposes by defining belief for accomplice accord in a agenda campaign. This can depend on the ambit of their advertisement network, capacity addressed or any added characteristics.
Oracles for advertisers
Furthermore, oracles will accord a achievability to appraise exact after-effects of an announcement attack for the advertisers and the accolade to be paid to the publishers by a acute contract. Oracles are belvedere apps, based on absolute above admirers and cartage assay accoutrement such as Google Analytics and Facebook Analytics. Using its API, ATAYEN and added developers will apparatus oracles in the acute arrangement structure.
The advertiser can accept amid third-party apps depending on its objective. There are altered types of oracles: achievement oracles, such as MailChimp, Twitter or Google Analytics. They may be acclimated to calculation views, clicks, advance engagements or sales. Accommodation oracles assay accomplice profiles to validate if they accommodated the belief set by the advertiser for the campaign. These altitude ambit from the acceptability of the administrator on amusing networks to the admirers segment. Typical accommodation oracles are the Reech or the Klout services. Finally, aegis oracles acquiesce users to assay and validate the affection of the attack as able-bodied as aspersing abeyant fraud. One archetype is DataDome.
Security and accuracy
Another affair for the accepted agenda announcement industry is that associate networks are centralized structures, accretion the accident of hacking the accomplished system. In case of a abstruse failure, all ad campaigns of the associate stop active respectively. On the added hand, both administrator and advertisers are able to affected abstracts of the campaign.
As the Gauthier brothers and Clement point out, blockchain has a decentralized and broadcast anatomy that cannot be chock-full by a distinct malfunction and can’t be afraid or tricked. By application SaTT acute contracts, payments are actual as continued as the success belief are met. Transactions are accountable to neither a alteration fee nor a bill about-face fee.
SaTT crowdsale
To run the belvedere ATAYEN has created 420 mln SaTT tokens overall, planning to advertise added than 59 percent on the crowdsale. The latest started on May 1 and will aftermost for 2 months, with a bendable cap of $7.56 mln and a adamantine cap of $104.16 mln. The bulk of 1 SaTT is $0.42, and the minimum bulk of acquirement is $50.
According to the project’s roadmap, the aggregation is activity to present payments for absolute ATAYENapps with SaTT tokens and SaTT-based invoices for e-mail campaigns in June this year. Oracles for Google Analytics, Instagram Analytics, and Youtube Analytics should appear out in September, forth with the barrage of the attack action directory. The absolution of the SaTT acute arrangement platform, the developer API, and software development kit is appointed for November this year.
Learn more: https://www.atayen.us/satt/
