THELOGICALINDIAN - Since abrogation Binance in 2024 Mariana Gospodinova has taken the advance as Cryptocoms General Manager of Europe Via a aggregate of adorable articles and localized efforts she and her aggregation are authoritative it easier for the abstemious to use crypto
Since abutting Crypto.com in January, Mariana Gospodinova has had one objective: advance crypto acceptance in Europe.
And in a few months’ time, she has done aloof that. This is apparent by the cardinal of accurate citizens throughout the EU that will anon be accepting their MCO Visa Cards, Crypto.com’s flagship payments product.
Onboarding the world’s second-largest abridgement has been a multi-tiered campaign.
Outside of adorable users with attractive allotment and advantageous cashback opportunities, Gospodinova and her aggregation accept opened bounded channels to advice users get their questions answered no amount the language.
Equipped with bendable skills, acquaintance in the acceptable payments space, and an industry-leading apartment of crypto products, Gospodinova told Crypto Briefing her affairs for 2024 and beyond.
Interview with Mariana Gospodinova, Crypto.com’s General Manager of Europe
[Crypto Briefing]: Since joining in January of this year, what accept been the top objectives for Crypto.com in Europe?
[Mariana Gospodinova]: Since the alpha of the year, we formed adamantine to calibration up a aggregation of European association managers who helped us with the localization of our articles and content.
Europe is the home of 44 countries and its citizenry allege 24 altered languages.
While we accept unofficially accustomed English as our accepted language, we open-heartedly acceptable assortment and accept in the absolute accent of agreeable and acknowledging our bounded communities in their built-in language.
We accept launched our official Telegram communities beyond the world, acknowledging added than 13 bounded languages. Any Crypto.com adherent or user may abode their questions or apropos in these channels and get burning acknowledgment and support.
Clearly, one of our top objectives remained the barrage of our European MCO Visa agenda affairs – an accident agilely advancing by all Crypto.com users on the continent. Despite the challenges, we managed to barrage aircraft of the UK cards aftermost week.
We will anon arise aircraft beyond the blow of the 30 accurate countries in Europe.
We abide abacus new assets to the account of accurate cryptocurrencies for acquirement on the Crypto.com app and we accumulate acceptable the blow of the functionalities attainable in assorted European countries, such as our Credit and Earn products.
[CB]: What are the better challenges for a authorization and crypto payments belvedere back alive in the EU?
[Mariana]: Europe has one huge advantage over the blow of the apple back it comes to authorization options: SEPA or the Single Euro Payments Area.
SEPA transfers are low amount and are accomplished about anon in a cardinal of accurate jurisdictions. On a abstracted note, agenda payments additionally accept a aerial acceptance amount and European consumers are actual accustomed with the use of both SEPA and agenda payments.
While SEPA payments are alone acclimated for euro-denominated transactions, there are over 25 added bounded currencies in Europe, which crave efforts to be chip and accurate on a bounded level. All this while ensuring amount and alteration time efficiency.
Europe is technologically avant-garde and offers a countless of acquittal options.
But the better claiming we should booty into annual is the cardinal of authoritative requirements that anyone accouterment armamentarium transfers charge attach to.
This includes, but is not bound to, requirements beneath the new Payments Services Directive (PSD2), abstracts aloofness obligations as allowable by the General Abstracts Protection Regulation (GDPR), and added laws and regulations that may appear from the European Central Bank (ECB) and added authorities and/ or authoritative bodies.
[CB]: Compared to competitors like WireX, Cryptopay, Swipe, and Coinbase, what advantages does Crypto.com accompany to European users?
[Mariana]: Crypto.com has no bout back it comes to alms a high-quality artefact that works abundant both its app abutment functionality and the agenda itself.
The MCO Visa agenda addresses key aspects of claimed finance, abnormally the bread-and-butter factor.
Our cards are issued chargeless of charge, no account commitments, no anniversary fees, chargeless of allegation ATM limits, up to 5% cashback, chargeless Spotify, Netflix, and Amazon Prime subscription, chargeless admission to over 1,000 airport lounges, 10% abatement on Airbnb and Expedia bookings and admission to our MCO Visa Private account for atramentous atramentous cardholders.
The agenda comes in bristles altered tiers tailored to the aftertaste of altered user categories. The agenda supports assorted authorization balances, and offers at amount interbank rates, crypto and authorization top-ups, and works anywhere Visa cards are accepted.
To abutment Europe’s action adjoin the COVID19’s beginning we afresh alien a alternation of measures applicative to all MCO Visa cardholders accepting up to 10% in rebates for purchases of aliment commitment and advantage fabricated with their card.
[CB]: Of all the EU affiliate states, area accept you apparent the best user interest?
[Mariana]: Our cards are actual accepted and on-demand in countries area cryptocurrencies are already accustomed or are accepting acceptance in contempo years.
Naturally, the bigger and added avant-garde the country, the college the cardinal of bodies who assurance up for the service.
[CB]: Where accept users apparent beneath absorption in acquittal articles like Crypto.com?
[Mariana]: A bottom absorption in our cards is usually associated with alien factors such as bounded restrictions over the use of cryptocurrencies, abridgement of abutment of the administration by the VISA Pan-European arising capabilities, or lower all-embracing assimilation of card-based articles in the country.
[CB]: What can you do to advice “convert” these users?
[Mariana]: Providing bounded agenda arising capabilities absolutely charcoal on the top of our antecedence list.
As ahead mentioned, localization efforts are key in our amplification plan beyond Europe and globally.
[CB]: Moving ahead, what are the beyond objectives for Crypto.com in Europe for 2024? For the abutting bristles years?
[Mariana]: Europe is a awful adapted abode and any customer-facing business operations crave accepting and aliment of applicative licenses in assorted jurisdictions.
We are alive relentlessly to abutment authoritative adjustable operations beyond all regions and we will abide to do so as we accept that this is the basal apriorism for accouterment a defended and accurate product.
Ensuring authoritative acquiescence beyond all regions allows us to action the abounding ambit of our casework to European consumers.
Cybersecurity is at the beginning of active applicable operations in our industry, appropriately the connected deepening of our aegis basement takes a amount abode in our agenda.
As the cryptocurrency industry continues to advance we are putting up best efforts to break at the beginning in agreement of security. We are ISO/IEC 27001:2013 and Cryptocurrency Aegis Standard (Level 3) certified beyond all platforms, and we are Level 1 PCI DSS compliant.
We abide our efforts in advancement the aloft certifications and accepting new ones area needed.
Adding added accurate jurisdictions area MCO Visа cards can be issued, as able-bodied as acknowledging an arrangement of bounded currencies through bounded acquittal methods is addition key aspect of our European strategy, as able-bodied as accouterment added allowances and discounts from accepted bounded retailers beyond altered countries.
We acknowledge Ms. Gospodinova and the Crypto.com aggregation for demography the time to acknowledgment these questions.
Disclosure: Crypto.com is a sponsor of Crypto Briefing.
