THELOGICALINDIAN - Fashion houses globally accept begin an inherent tie to NFTs it seems Gucci has abutting the ranks already afresh this anniversary with a new collaborative absolution advertisement One of the aboriginal artist brands we covered to access the NFT amplitude was Burberry aback in August 2025 However alike afore that adventure Gucci got their aboriginal aftertaste of NFTs
Now, Gucci has angled down, and launched an “experimental online space,” Vault, in affiliation with Superplastic.
The new NFT series, a set of ten dubbed “#SUPERGUCCI,” is the aboriginal collaborative NFT analysis for the brand.
However, as we alluded to, this isn’t Gucci’s aboriginal rodeo. Back in June of aftermost year, the artist cast appear their aboriginal NFT, the ‘Gucci Aria NFT,’ attractive a air-conditioned $25,000 at Sotheby’s. Unlike acceptable NFT releases, the new Gucci seems to be a new take, as aboriginal capacity outline an “online abstraction store.” On the Vault site, the belvedere is declared as actuality in “a accompaniment of connected evolution, showcasing adequate and customized annal pieces, alongside a alternative of items from added brands.” Think of it as about a appearance abode building of sorts.
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Besides the above Burberry, appearance and accoutrement brands accept been always entering and exploring the space. Gucci mainstay competitors Louis Vuitton, Dolce & Gabbana, and Dior accept all affianced in blockchain and NFT projects in some capacity, and added accepted accoutrement firms like Adidas and Gap accept been authoritative account with crypto assurance afresh as well. Gap has the best contempo spotlight of actuality a above accouterment architect to absolution NFTs, utilizing the Tezos blockchain to barrage a ‘gamified NFT collection’ that built-in exclusive, bound copy commodity for collectors.
Not all brands accept been balmy to the abstraction of NFTs, of course; Hermes, notably, has been mentioned absolutely a bit as a cast that has not been admiring with a architect who has mimicked their cast image. As we covered in a December affair of NFTs In A Nutshell, Hermes is reportedly cogent affair of IP and brand violations with commendations to NFT architect Mason Rothschild’s MetaBirkins.
Fashion brands, no amount their position in the broader market, are acutely award a different way to appoint with consumers – about it is still yet to be apparent the abiding activity or assurance levels that NFTs will be able to see with these consumers.
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